Outsourced marketing integrated for efficiency, effectiveness, profits and a more peaceful and productive working life

Outsourced marketing integrated for efficiency, effectiveness, profits and a more peaceful and productive working life

In the last twenty years FortuneWest has encountered a huge variety of opinion about how marketing should be deployed.

We have met the marketing averse, some of whom have had unsatisfactory experiences with agencies that were faddish, or promised but failed to deliver the goods. We have met the marketing positive, some of whom define marketing as lead generation or pure-play sales.

Having tackled hundreds of marketing and design projects, bumped up against every conceivable temperament and viewpoint, we have distilled the FortuneWest approach to the simplest essentials, one of which is aimed at overcoming the Number One complaint aimed at outsourced marketing services.

What’s the biggest complaint about outsourced marketing? Why are some execs jaded? The number one complaint about marketing suppliers is that you instruct and pay for someone to do the work and yet end up doing most of it yourself, from strategy to content development. Micro management saps your time, which was in short supply to start with. Projects therefore stay too long in development and never deliver the needed ROI.

FortuneWest’s reputation hangs firmly on a few core principles

  • Rapid expert analysis
  • Reliable execution
  • Fully managed projects

Feedback on FortuneWest outsourced marketing (2016)
"The Steel Construction Institute recognised it needed to increase its awareness in the Steel Industry. With limited resources in-house, we decided to outsource our marketing activity, found FortuneWest and haven’t looked back since. FortuneWest took time to understand not only our industry but also, importantly, us. While things have changed, they have changed at the right pace for us.  We have definitely ‘upped our game’ and as a result enquiries for all our activities have increased, and we have been able to support and engage with our members in a different way."
Sandi Gentle, Steel Construction Institute

Feedback on FortuneWest outsourced marketing (2016)
"FortuneWest have been beyond invaluable to Datatech Analytics in the last 12 months." Read full testimonial
Roisin McCarthy, Manager, Datatech Analytics

 

Fully managed means we do the work from development to delivery so your project arrives fully formed, be it business development, brand, brochure, ad, web site, sales campaign, channel programme, event, video, article, social media communications, research or localisation project.

We go through the relevant checkpoints and communicate with internal staff and coordinate any third parties involved such as editors, publishers, exhibition organisers, specialist suppliers.

The simplest definition of marketing is “understanding your customers’ needs and meeting them profitably.”

FortuneWest specialises in understanding prospect and customer, partner and end user needs at a fundamental level and creates programmes that deliver orders and drive sales. We also try to make the working lives of the people we work for that much easier, because they know the job’s being done well.

So, that’s what outsourced integrated marketing means to FortuneWest: achieving more than you could with internal resources, cost effectively, by employing many types of experienced expert, within one budget, who are available as needed and committed to making your business better.

Trust an expert in your subject matter and sector. In 2013-16, FortuneWest’s outsourced marketing clients using Route One services grew organically between 10 and 40%. We are proud that the 40% increase was achieved not with a start up organisation but with a mature company that already enjoyed large revenues.

For a lighter view of outsourcing some or all of your marketing to an agency read Clint Eastwood and the Marketing Edge. You'll also find advice on how to select your seat at the meeting table that could one day prove invaluable!

Get in touch to discuss outsourced marketing options.