Marketing defence and security sector organisations, products and solutions requires clear, accurate, evidence-led communications

Marketing defence and security sector organisations, products and solutions requires clear, accurate, evidence-led communications

FortuneWest helps defence and security companies improve their market profile and sales programmes, in the UK and worldwide

FortuneWest directors have worked extensively in the defence and security sectors and have security clearance. They understand the sensitivities surrounding the promotion of security-related products and services.

We have worked for intelligence agencies, defence sector manufacturers, distributors, integrators and security companies for more than twenty years. At the core of our defence and sucurity marketing and communication programmes is a respect for the accuracy and clarity needed to sell technical security and defence solutions.

Our customers are specialists in aerospace, marine, military and critical infrastructure solutions. We help them with brand, product promotion, partner programmes, direct sales, regional events and exhibitions such as Counter Terror, Intersec, IFSEC, TSS and AOA. Our work frequently involves research that requires security expertise and diligence.

Whereas pure-play advertising is often inappropriate for defence products, the promotion of company capability, heritage and product efficacy are key to effective sales.

Our defence and security marketing services incorporate video and online resources to generate product understanding. We also work with 3D animation to illustrate the use and benefits of products whose live environments cannot be shown for security reasons, such as airside at airports or in covert field operations.

FortuneWest's defence and security marketing and design services include:

  • Secure websites
  • Intranet and extranet development
  • Brand development
  • Company and product promotion
  • Film, animation and photography
  • Direct marketing
  • Partner and sales channel support
  • Event and exhibition design, build and support
  • Localisation (translation)
  • Overseas demand generation
  • Product viability research for security products as commercial or civilian applications

We are unable to feature many of our defence clients in the FortuneWest portfolio, which focuses on commercial success stories.

FortuneWest has twenty years' experience working on marketing and sales strategy with UK and international defence and security companies, manufacturers and solution providers. Please get in touch to discuss your marketing and sales requirements in confidence.

Select client list: QinetiQ - Siemens - DVTel - Synectics - Oprema - ATEC Security - Silent Sentinel - Indigo Vision - Weiss Technik - Norbain - Seven Technologies