What do we mean by effective production and deployment?
There is a debate that you are probably familiar with about which strand wins the day, strategy or tactics. Sun Tzu’s “Tactics without strategy is the noise before defeat” is frequently quoted by consultants and trotted out at bluesky gatherings.
All well and good, but great execution, determination, persistence, focus, appropriate measurement and hard work are certainly required for success and are all about action rather than mantras and high fallutin’ theory. Aligned with FortuneWest’s proposition that we will stand side by side with you and your team, is its commitment to effective project management and delivery, or campaign deployment, in the form of well-planned, continuous, joined-up marketing and business development activity.
FortuneWest project management involves rigorous needs investigation, a concise actionable plan and a commitment to step-by-step measured progress to achieve predictable outcomes.
FortuneWest creative campaign deployment starts with profiling markets and the prospect audience, and employs design, data, relevant media and channels, spokespeople and publicity to stimulate growth.
How will you decide what marketing is right for your company and whether FortuneWest is the best marketing agency to help you meet your objectives? A good starting point is to ask yourself, does my company look interesting and safe enough to maximise all of its opportunity? FortuneWest can ensure that it does and develop marketing-sales programmes so that you are heard in the market.
We have twenty years' experience working on direct marketing and channel marketing campaigns with technology companies, software vendors, medical firms, professional services and NFPs.
Please get in touch for an informed discussion.
"Plans are only good intentions unless they immediately degenerate into hard work."
Peter F. Drucker
Marketing and delivery services