We live in the age of the possible in an online world; the digital design community is thriving and the customers they serve are rarely short of design or functionality choices.
Expectations of web design have changed out of all recognition in the last ten years.
In the early days of design for the internet, much of the work was conducted by so-called techies. You remember, a navigation button generally looked like a physical button, as we all got used to how to find our way around a website.
Today, the envelope gets pushed every day. There is little that the customer wants or the visitor prefers that cannot be delivered in a highly functional way that incorporates excellent design. Having lost ground to the programmer and then to the search specialist (e.g., key word stuffing, link farming), the pure play designer is now in a strong position again to show the world what good design is, coupled with great user experience.
The purpose of a website can be sales, awareness, promotion, information sharing, education, fun, and more. For most of our B2B and B2C customers the end game is sales and profit. However, for our charity, not for profit (third sector, NFP) customers, the profit is expressed in increased help to the specific cause, heightened awareness, and increases in volunteering, membership and donations.
Regardless of objective, it is the designer’s role to make the experience of visiting a website compelling, unique and enriched so that the site meets the owner’s objectives. The days of static sites and brochureware are passing and the designer has at his or her disposal a palette of great design tools as well as visitor engagement mechanisms and sophisticated back-end support services from CRM to finance.
Video and animation provide popular ways to enhance sales and improve search ranking. Everything can be geared to the visitor experience and 360 degree customer satisfaction.
You will also be pleased to know that we can build websites in extremely easy to use content management systems (CMS) so that you can keep your website up to date without programming skills.
FortuneWest websites are responsive and mobile friendly.