That's because it's not quite as easy to generate good copy as people think. And, sadly, when it's left to some poor soul in-house to cram in between their core duties, the results are less than memorable and usually comprise an unconvincing mix of what everyone else in their industry sector has written before.
Cue FortuneWest copywriters. Our promise to deliver rapid analysis and results often hinges on our copywriters' ability to create persuasive copy quickly that is just right for the different media it informs: adverts, brochures, online, promotions, press, social media, and many more outlets.
FortuneWest also specialises in brand naming and product naming which are critical to market reception, early sales, positioning and longevity (see foot of page link for success factors).
Unique words, expressions and terms, tone of voice and name-branded products form a company's verbal identity and become a tangible part of its intellectual property.
Please get in touch to discuss your B2B and B2C copy writing needs.