FortuneWest has wide and successful experience working with manufacturers, distributors and VARs on brand development and sales strategy, product launch, regional marketing and events.
More info about our clients in the IT & Communications sector.
SMEs have to work hard to differentiate and promote the value of their products and services in ‘noisy’ and highly competitive markets. Identity, credibility and demonstrating consistent performance are key factors in achieving success.
FortuneWest analyses the customer experience at every stage in the purchase cycle to develop acquisition and retention programmes. Needs analysis, value perception, product utility, access and customer satisfaction all play a part in creating and maintaining a compelling brand.
More info about our clients in the Business to Consumer sector.
FortuneWest has worked extensively in the hotel, health and leisure sectors to help clients benchmark performance and promote services.
“Profit” in the third sector is usually measured in how much extra resource or cash the organisation can generate to influence its chosen cause. FortuneWest has worked with many NFP organisations at brand and campaign level to help organisations grow and apply influence.
FortuneWest has many years of experience working in the security sector to develop sales and marketing strategies to promote technology solutions.