Welcome to the new FortuneWest website
If you’re new to these parts, we hope you find what you’re looking for. If you don’t see the answers to your particular marketing need, or if you want a bit more information about who we are and what we do, please get in touch. There’s a contact form at the bottom of the site, or you can phone 0118 979 0005 or send us an email firstname.lastname@example.org.
If you’ve been to our website before, you won’t need me to tell you that we’ve given it a makeover. Strictly speaking, a bit more than just a nip and tuck. It’s had some fairly extensive liposuction. Why? Well, refreshing your website really is a natural part of business as usual. Nothing stands still. We frequently update clients’ websites and our starting point is always; ‘OK, what do you want your website to do for you?’
For some businesses, an update simply means ‘we want to tell the world about the new products and solutions we have developed’. For others – like us – it’s a chance to look at what the website is delivering and see if it gives the true picture. We study the analytics, who visits, who stays on what pages for how long, etc. And we listen to people… often the anecdotal evidence is too strong to ignore; ‘I looked but I couldn’t see if you do XYZ.’ That can be insightful. We know that the information is there, but if a visitor can’t find it – something’s wrong. It’s often the case that a site has become so swamped with additional content and ideas that it’s hard to make out its original shape. New ideas and content can (and will) be used to enhance the site, but always with that question in mind; ‘what will this new content do?’
So, back to our story.
Like the plumber whose tap always drips, or the cobbler with holes in her shoes, it can be hard for a marketing agency to get its own house in order. And don’t get me started on the number of decisions that have to be made. Colour, content, look and feel, tone of voice, how much detail, how little, what are we saying, to whom … but in the end it comes down to ‘what do we want our website to do?’
For us, the answer is to start a conversation with you. We want to give you an idea of who we are, how we work, and how you can benefit from engaging with us. We hope we’ve achieved it. Again, I suspect we’ll get some answers from analytics and anecdotal evidence. That important mix of marketing know-how backed up by technology and the human side of things. The very things which, coincidentally, are our strengths.
Is your website doing what you need it to do today? Does it still tell a coherent story, even with the addition of new content, new products and services? Get in touch, we may be able to help.